Real estate advertising at the construction stage in Odessa

Client

Low-rise club house AVINION.
Construction and sale of residential and commercial real estate.

The house is under construction.

Problem

Interest of potential investors.

What we did

We decided to build the strategy in this way, as the client usually has a long time to make a decision.

1. Launch an advertising campaign for a cold audience and lead to the site.
2. To catch up with the retargeting audience with specific offers.
3. Identify the working model.

The main number of requests was from retargeting.

Overall campaign results for the entire period:

Coverage – 146,651
Clicks on the link – 9 342
Lead on the site – 492
Budget – $ 1093.88

The cost of lead is $ 2.22